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It is common for organisations to say, “Everybody knows our brand. It is a big, important brand. Consumers can see it everywhere and they like what it promises to do for them and they love it.” Yet this statement does not always translate into long-term success.
Many organisations go through an internally driven process to develop a brand only to find that the consumers that the brand was created for do not empathise with it. Indeed many times the brand’s essence is not even based on a deep understanding of the realities in the life of the consumer. The brand is not able to develop a relationship with consumers in their own “life space”. Therefore, the consumer cannot connect with the brand.
Besides, the internal process of developing the brand and its promise is usually driven by a marketing department without the involvement of the extended functions and roles that will deliver the promise to consumers.
Particularly, many organisations are not able to create or develop the channels through which consumers can access the brand in order to connect with and experience the brand promise through its products and services.
Organisations need to develop the multi-faceted interface of the brand, the products, and services that will actively stimulate the consumer’s desire to buy the brand repeatedly.
Participants will understand:
1. The Fundamentals of brand development and channels
2. The Concept of brand and channel development
3. How to develop a brand key
4. How to develop channel strategy
5. How to translate the brand promise into a brand experience
6. How to translate the channel strategy into product availability and accessibility
The Programme uses models, case studies, current examples/trends, and syndicate discussions to develop understanding of the key elements of brand and channel development.
This programme is for managers in organisations who are responsible for the development and execution of brand and channel strategy.
When organisations and businesses clearly define and articulate their vision and strategies, the potential obstacles to the achievement of the strategies are the “way they are set up to work” and “how they actually work”.
In many instances, the processes and systems in an organisation address internal convenience and resolve short-term control issues. The effect is complexity and cost from ineffectively structured and/or conflicting systems and processes that do not add value to the business or its customers.
It is important to review the systems and processes to build an organisation that is well aligned to the delivery of strategy, and agile and adaptable to the current and future needs of the organisation to drive efficiency, growth, and productivity.
In some organisations, this will require a complete ‘Greenfield’ exercise to design a new structure, systems, and processes aligned to the delivery of strategy.
This Module will show participants how to:
The programme combines pre-programme preparations by participants, presentations and plenary discussions using tools and models for conducting process and system reviews and organisational realignment.
Managers in the organisation who are responsible for the development and the implementation of Strategy. Also Functional Heads who are responsible for the delivery of organisational Objectives.
Tuition for the program is GHS 2,500.00 per person, which includes all meals and snacks, course materials and experiential activities.
Ghana’s economy is unable to create enough jobs to absorb all of its human resource and the Universities learning continue graduating the young population into unemployment. These young graduates in an attempt to create value for themselves and their communities start their own businesses most of which die prematurely whilst others remain stagnated and struggle to achieve the purposes for which they are set up.
While there are several reasons for the failure of these enterprises, a few notable ones are common to most of these start-ups.
Firstly, many start-ups spring into existence often with inadequate research, understanding or knowledge on the nature of business and industry they are delving into because someone saw another person do it successfully.
In addition these enterprises sometimes fail because of the lack of innovation and practical understanding in leveraging of value chain alliances in the delivery of services.
Lastly, most young people do not excel in business also because of poor working capital management and limited practical knowledge of financial management, including how to generate or source funds, the ideal financial management strategy, and how to differentiate between business capital and profits.
The Speaker for the upcoming Young Executives Business Breakfast Meeting (YEBBM) will help young executives and entrepreneurs understand the intricacies of Start-up failures and also equip them to become more efficient in starting up and running a successful business.
Ishmael Yamson & Associates will host the event on Saturday June 29th 2019 at the Airport West Hotel, on the theme Sustaining a Start-up.
Cost of Participation
The cost of participating in the event is GH₵100.00 per participant.
Why You Should Attend?
To learn from the best minds and executives building great teams of people in corporate Ghana and the SME sector. They are changing their businesses, their sector of the economy and they are impacting careers, profits and growth.
Who Should Attend?
You should be at this Executive Breakfast Meeting;
In recent times, the rate of growth in the number of start-ups has increased substantially. We see young people working very hard and being more entrepreneurial in creating value for themselves and their communities – often by starting their own businesses. Unfortunately most of these businesses die prematurely whilst others remain stagnated and struggle to achieve the purposes for which they are set up.
The panel for the upcoming Young Executives Business Breakfast Meeting (YEBBM) will help young executives and entrepreneurs understand the intricacies of Start-up failures and also equip them to become more efficient in starting up and running a successful business.
Ishmael Yamson & Associates will host the event on Wednesday April 17th 2019 at the Airport West Hotel, on the theme Prerequisites for a Successful Start-up.
The Ishmael Yamson & Associates Business Roundtable event is an annual conference that is designed to provide a stage for thought-leaders on business and the economy to share and discuss their perspectives with business operators and organisations
The objectives of the Ishmael Yamson & Associates Business Roundtable are to:
The theme for the 6th Ishmael Yamson & Associates’ Annual Business Round Table is Break Out for The Ghana We Want. This edition of the Ishmael Yamson & Associates’ Business Roundtable will take place on 29th May 2019.
The speakers for this Business Roundtable are individuals from the private sector and policy makers who will draw on their experiences to share their views, expectations, and lessons on making Ghana prosperous.
Event Fee GHS 1500
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Ishmael Yamson and Associates has a unique and systematic approach to the development a Corporate Strategy. This approach gives opportunity for leaders in the businesses or organizations to collectively contribute to the definition of a common “future” in an open and transparent environment. It helps our clients to develop, articulate, and validate a strategic framework that covers their Vision and Mission, their medium to long term Strategic Imperatives and the expected Strategic Outcomes. The Corporate Strategy provides the context in whicha business or organization’s priorities, allocation of resource and trade-offs can be agreed, and we apply our combined deep and longstanding experiences to develop the appropriate strategic responses for our clients.
At Ishmael Yamson & Associates we believe that a strategy is as good as its execution and so the scope of any strategy development should include how it is “translated-into-action”. We understand the implementation can easily stall if it is not single-minded and the ownership of key actions, the deliverables, and timings are not clear.
The expectation is that when we help clients develop and articulate their corporate strategythey will be clear on the milestone for outstanding delivery.
When businesses and organisations develop their strategy, a critical ingredient for achieving the desired strategic goals and outcomes is to align the organization to the strategy so that there is focus. It is possible to develop a great strategy and end up with “business-as-usual” because the core processes, the systems, and the organizational structure that should underpin the delivery of the strategy are not in alignment. Ishmael Yamson & Associates help businesses and organisations align their structures, people, values, and behaviours to their vision, strategies, and plans. We partner with them to design the right management systems and processes which support the delivery of their strategic and organisational goals.
Sometimes the strategy and the organization may be broadly aligned but the operational processes and systems may not be running as efficiently as could be. The business or organization may be experiencing slow, complex, bureaucratic, and expensive setups which disrupts productivity and undermine initiative. In this case we work with our clients to review their operations in order to streamline them for optimized efficiency and productivity gains.
Brands in our view are living entities whose ultimate purposes are to serve the intents of consumers which organizations have developed as strategic focus to address with products and services.
Crucial to the delivery of consumer value is how organizations profile, understand, and leverage the partnerships and trade infrastructure needed to bring value within reach of their consumers.
We help business teams to discover and formulate powerful consumer, shopper, and trade insights to guide brand vision and develop brand strategies that yield outstanding results.
As investors continue to explore opportunities in Ghana, the landscape for information,regulatory arrangements and start-up activities remain uneven and daunting in spite of the efforts of key stakeholders.
IY&A draws on a wealth of experience in operating and supporting businesses in Ghana to provide advice and active support to both local and foreign investors in the areas of:
1. Registration ( legal & regulatory) 2. Start-up operational set up 3. Recruitment of key personnel 4. Financing 5. Market analysis & business modelling 6. Go-to-market execution
Our Associate Consultants network enables IY&A to provide bespoke management services of the highest standard to any investor that we engage. IY&A is able to offer short and long term support depending on the business/investor need and industry dynamics to ensure the success of our clients and we are committed always to walk with you into a sustainable, profitable future.
At Ishmael Yamson & Associates, we truly believe that businesses and organisations thrive and deliver outstanding performances when they have the right people in the right jobs. It is therefore important that businesses and organisations develop the suitable frameworks for investing in the development of their people across all levels.
We have developed a full-spectrum Human Capital Development model that covers 3 layers of development progression with at least 20 inter-dependent and tracked elements. In applying the model, we also bring an overview of current management thinking and the evolving trends and changes of today that are charting tomorrow’s Human Capital Development paths. We run these programs and projects with professional businesses/organisations and leaders who are responsible for developing and implementing strategy.
Businesses and organisations should endeavor to attract, develop and maintain the best talents in their industry. As part of the Human Capital Development, Ishmael Yamson & Associates do provide one-one-one and/or group Coaching and Mentoring to help businesses and organisations to nurture competencies and behavior so that the best people become even better at delivering outstanding performances.
The expectation is that these nurtured individuals will:
The purpose of the Seminar and the follow-up Workshops will be to;